This one is a configuration and coding issue. I did not develop the presesntation, although it’s a good one for the use case. Donkeylabel.com is owned and operated by Paul K. out of MPLS proper. The distinction is in his locally constructed cycling garments that are sold via the site. This company – Donkey Label – is a burgeoning brand in the niche.
The site is composed of wordpress, Woo-commerce and a complex theme. Beyond that, there’s a hand full of mods to the codebase. The ultimate point is that the UI/UX of the site is fairly accurate if the target is ease of purchase; which it is. Woocommerce is extended quite a bit here, with use of shipping automation, dynamic pricing, multiple user groups and an auto-renewal membership process.
Every now and then, the theme will get an update that misses some critical factor of Woo Commerce, thereby breaking the site or the UX gets all the way to an abandoned cart. I’ve needed to source a few fixes that, to my surprise, weren’t obvious to the development community. Ultimately, Woo Commerce did a major release in recent years that the previous developer did not update. That left the site in a stalemate until the entire process including updating the theme, ecommerce, and a huge array of plugins could be done in one fell swoop. Once that was done, the speed was set to cruise and on it went, selling wears and improving cycling culture one ping at a time.
For this experience, it’s been great to work with Paul K and make the experience satisfying from his perspective as entrepreneur of DL. Thank you Paul.